6 pack case for Straight Jacket Saison
Front of Straight Jacket Saison Label
Back of Straight Jacket Saison Label
This is the logo for brewery. My assignment was to create 3 types of beer produced by the same place: Straight Jacket Saison, Insanity IPA, and Padded Room Porter all by Asylum Aleworks. The challenge was to keep the same aesthetic through out the 3 but have enough differentiations in each beer hence the cohesive elements amongst them all, the same background, the positioning of elements, the type treatment, and the use of silhouettes as the focus piece. Also note, the differences, such as the color used as an accent, the separate textures, and the unique poses used in each individual beer type/design. The following pieces shown are the two other beers as Straight Jacket Saison was shown above with its 6 pack packaging. The designed case is just for Straight Jacket Saison but exemplifies what the cases for the other two would be like if I applied same design factors as mentioned previously to make them a cohesive brand but also individual beer types.
Front of Insanity IPA bottle
Back of Insanity IPA bottle
Front of added Room Porter bottle
Back of Padded Room Porter bottle
